BUILD Your Magnetic Culture

This self-study PURPOSE Step includes a comprehensive course journal to guide you through the process and 8 engaging introductory videos (and audios) to support you every step of the way.

Course Overview

The Soul Millionaire Journey: Purpose Step is an in-depth coaching programme designed to help financial advisers and business leaders build a powerful and magnetic culture within their firms.

This step focuses on defining and living a clear purpose, fostering deep alignment among team members, and making culture the driving force behind all strategic decisions. Through four structured lessons, you will engage in transformative exercises, reflection prompts, and real-world applications that challenge you to rethink your values, your leadership approach, and your long-term vision.

Lessons

  1. Lighting the Flame Called ‘Culture’
  2. The North Stars of Your Business
  3. Culture Creates the World You’d Love to Live In
  4. When Culture Shapes Every Decision

Learning Outcomes

By completing this course, you will:

  1. Define and ignite your company culture – Identify your unspoken story, articulate your passionate purpose, and create an intentional culture that fosters long-term success.
  2. Establish guiding North Stars – Develop a clear vision through defining your North Star, your Essential Intent and your Heartfelt Values… to steer business decisions and align your team intellectually and emotionally.
  3. Create a business that shapes the world you want to live in – Recognise and celebrate your unique abilities, cultivate an infinite legacy and align your company’s behaviour with the lasting impact you wish to make.
  4. Use culture to guide every decision – Implement strategic planning with a 10-year Mission, 3-year Vision, and 12-month Action Plan to ensure your business thrives with meaning and purpose.
  5. Embrace a leadership mindset – Adopt a long-term perspective where people, mission, and contribution come before profit and metrics, leading to sustainable success and enriched lives.

This course is the second step in the Soul Millionaire Journey, guiding you toward a business that is not just profitable but deeply purposeful and transformational.

£497