BUILD Your Ideal Client Community

The People Step is designed to help you build a thriving business by attracting and serving your Absolutely Ideal Clients.

This step is about clarity, alignment, and deep client relationships —focusing intently on the kind of client who will bring you the most fulfilment, success, and impact.

Through five structured lessons, you will gain insight into the science of selecting your ideal clients, uncover their most painful problems, and create services that truly resonate with their deepest needs and desires.

This course challenges you to let go of your reluctance to concentrate your time, energy and resources. It helps you to redefine your approach to client relationships, and to build a business where every decision is centred around the right people… for you.

Lessons

  1. Lessons from a Kings Cross Attic
  2. Working with Clients You Love. Introducing The Science
  3. Your Clients are So Passionate!
  4. There Are Problems. And There Are REAL Problems!
  5. Tell Me What You Really, Really Want!

Learning Outcomes

By completing this course, you will:

  1. Overcome reluctance and define your ideal client community – Identify the fears and misconceptions that prevent you from focusing on the right clients. Then discover why niching like this makes life and business easier.
  2. Master the ‘4-Quadrant People Blueprint’ – Learn how to define your ideal client’s Demography, Emotional Preferences, Painful Problems and Desired Outcomes in life…  to align your whole business with those you truly want to serve.
  3. Ask better questions for deeper client insights – Develop advanced questioning techniques (Coaching!) to uncover not just surface-level issues, but the real challenges and aspirations driving your clients.
  4. Transform your client relationships – Shift from transactional services to transformational impact… by addressing both the tangible and intangible outcomes your clients truly desire.
  5. Build a referral-worthy reputation – Position yourself as an expert in your client’s world, creating a business where clients trust, refer, and stay with you for life.

This course is the third step in the Soul Millionaire Journey and lays the foundation for a business that is not only profitable but purpose-driven, deeply fulfilling, and built on meaningful client relationships.

£497

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