Why Are Clients Questioning Your Financial Planning Fees?
When we get behind the ASSUMPTIONS a team has about what their clients think and feel about them…
We find OUTDATED COMMUNICATION raising those FEE QUESTIONS in a client’s mind….
Outdated ‘Industry’ Communication #1
“We maximise investment performance… minimise product costs…
and we save you tax.”
Outdated ‘Industry’ Communication #2
“We provide regular INFORMATION about your portfolio and your financial instruments.”
Outdated ‘Industry’ Communication #3
“Our fees are based on the value of your assets.
If you win. We win.”
#1… cannot support a LONG-TERM relationship.
And one day clients wake up and realise that.
#2… is asking for trouble… in an INFORMATION-TSUNAMI, AI-driven world.
#3… is based on a fragile, tenuous link between the assets THEY have built… and the value YOU hope to provide.
The most pivotal factor I have seen…
in how a client views the ONGOING VALUE of a Financial Planning relationship…
is in the QUALITY of that RELATIONSHIP!
Financial Advisers and Financial Planners who have taken the time to intentionally upgrade their professional relationship skills…
who have invested in studying the psychology underlying TRUST, EMPATHY, DEEP ENGAGEMENT…
who understand the current, evidence-based Behavioural Science around those human needs…
who have designed services around that understanding and wisdom…
THOSE practitioners are far less likely to suffer from this
“CLIENTS ARE QUESTIONING OUR FEES!” syndrome
………………………………………………………………
On 8th OCTOBER…
you can discover – and experience – how YOU can develop those deeper, advanced professional skills…
in our FREE, Virtual ‘FIRST-STEPS COACHING MASTERCLASS’.
And you can find out all about it here…
I’m looking forward to joining you there!
